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LinkedIn Ad Grants

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Overview

To help workforce development, environmental sustainability, and equity-focused nonprofits reach the right audiences on LinkedIn, they provide free LinkedIn ads via their Ad Grants program.

Through this program, nonprofits can leverage the LinkedIn platform to build awareness around priority issues, recruit volunteers, hire talent, attract corporate partners, and much more.

Nonprofits are also connected with a LinkedIn advertising expert who can provide 1:1 consultation and best practices to help make the most of the Ad Grant.

They offer a range of grant sizes. Funding is determined based on application criteria.

  • What organizations are eligible for Ad Grants?

    They support select nonprofit organizations around the world that are directly focused on: Economic Opportunity for Professionals Overcoming Barriers; Diversity, Equity, and Inclusion; or Environmental Sustainability. They regret that they cannot accept applications from organizations supporting other causes at this time.
  • Eligible organizations must be accredited nonprofit organizations and have proper tax documentation confirming their charitable status.
  • Eligible nonprofits must also have had an active LinkedIn Company Page for at least 6 months.

The Ad Grants program specifically supports large-scale initiatives through advertising, such as: 

  • Building awareness/providing education about a priority issue
  • Recruiting program participants
  • Recruiting volunteers
  • Hiring talent
  • Attracting corporate partners