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Immersive Arts Funding

Open (with deadline for applications) Arts, culture and heritage Information Technology Miscellaneous Antrim & Newtownabbey Ards & North Down Armagh City, Banbridge & Craigavon Belfast City Causeway Coast and Glens Derry City and Strabane England Fermanagh and Omagh Great Britain Lisburn and Castlereagh Mid and East Antrim Mid Ulster Newry, Mourne and Down Northern Ireland Scotland Wales Medium (up to £60,000) Small (up to £10,000)

Overview

About the funding

Immersive Arts is a funding and support programme for UK-based artists, designed to help them develop their art by using immersive technologies. Artists at all levels of experience are invited to apply, to explore, experiment or expand how they work with this exciting field of practice.

They define immersive art as ‘art that uses technology to actively involve the audience’.

You don’t have to be tech-savvy to apply. All you need is a curious mind and a creative practice. Essentially, it’s about breaking down barriers, making what can be an exclusive field of practice, much more accessible to all.

With over £3.6million funding available between 2024 and 2027, they will support over 200 UK-based artists through three strands:

Each strand is designed to support artists at different stages in their creative development with immersive technologies.

Applicants should apply for the full amounts in each strand (ie £5,000, £20,000 or £50,000). You do not require match funding to apply

Explore £5,000

Grant period up to 6 months
 This is for:
  •  artists with little or no experience in immersive arts
  • individuals, small creative collectives or organisations (of 10 people or fewer) 
Helps artists with:
  • early stage exploration of immersive technologies
  • developing basic immersive arts skills and knowledge
  • experiencing immersive artworks
  • meeting potential collaborators and partners
  • expanding immersive arts networks 

They don’t expect you to make a finished piece of work with the Explore funding, but they will ask you to share learning in a short report at the end. 

Criteria used to review applications

The proposed activity:

  1. has a clear question(s) the artist wants to explore that uses immersive technology in a creative way.
  2. has the potential to positively impact the applicant’s creative practice.
  3. is clear, achievable and resourced appropriately when considering the budget and timeline; and includes any relevant facilities, technology, partners or roles.
Bespoke training and support
  • 3 x meetings with an Immersive Arts Producer
  • Facilitated peer-to-peer network
  • Nation-specific events and opportunities
Eligibility
  • you are an individual artist, creative practitioner or creative technologist
    (or)
  • you are applying on behalf of an arts-based organisation, small group or collective (10 people or fewer)
  • are based in the UK
  • are aged 18 or over
  • have a UK bank account in your own name
  • you have little or no experience in immersive arts
  • your proposal is artist-led and/or arts-focussed and explores the use of immersive technology in your creative practice
  • you are applying for the full amount
  • your budget includes payment for your time and others involved in the activity, and does not include any ineligible costs

Experiment £20,000

Grant periodup to 9 months
This is for:
  • artists who have a creative idea, or concept, they want to develop and test with small audiences or focus groups
  • individuals, small creative collectives or organisations (of 10 people or fewer)
Helps artists to:
  • create experimental artworks, proofs-of-concept or prototypes to test out with small audiences in order to gain learnings or insights
  • experiment with immersive technology in a way that is new, or develops their practice
  • embed access, diversity and inclusion relevant to their project. 

They don’t expect you to make a finished piece of work with Experiment funding (you can if you wish), but you will be expected to test your project with a small audience, or user-group, and write a short report at the end.

Criteria used to review applications

The proposal: 

  1. communicates a strong, artistic idea that will enable the applicant to experiment with immersive technology.
  2. outlines a clear rationale and plan for testing the work with an audience, and can articulate how this will impact the project development.
  3. has the potential to positively impact the applicant(s)' creative practice.
  4. contains relevant and appropriate access, diversity and/ or inclusion considerations in the development of the work.
  5. budget and timeline are relevant, clear, and achievable.
  6. is appropriately resourced, outlining clearly any relevant team members, collaborators, partners, facilities, and/or technology required.
Bespoke training and support
  • Development Labs (run by Crossover Labs) on idea development, user experience, design and audience strategy
  • 3 x meetings with an Immersive Arts Producer
  • Facilitated peer-to-peer network
  • Nation-specific events and opportunities
Eligibility
  • you are an individual artist, creative practitioner or creative technologist
    (or)
  • you are applying on behalf of an arts-based organisation, small group or collective (10 people or fewer)
  • are based in the UK
  • are aged 18 or over
  • have a UK bank account in your own name
  • your application is artist-led and/ or arts-focussed
  • your proposal includes prototyping or testing an immersive artwork that uses technology to actively involve the audience (our definition of immersive art)
  • you are applying for the full amount
  • your budget includes payment for your time and others involved in the project, and does not include any ineligible costs see guidelines for more details.

Expand £50,000

Grant periodup to 12 months
This is for:
  • artists wanting to develop an existing immersive artwork prototype/ proof of concept
  • creative teams, collectives and organisations (of 50 people or fewer)
Helps artists to:
  • significantly progress an existing prototype
  • bring well-developed concepts to fruition with comprehensive support
  • enhance audience engagement and reach
  • embed access, diversity and inclusion relevant to the project. 

They don’t require you to make a finished piece of work with the Expand funding (although you can if you wish), but you will need to make significant progress and write a short report at the end.

Criteria used to review applications

The proposal: 

  1. presents a clear and original immersive artwork, focused on the development of an existing prototype or proof-of-concept.
  2. shares evidence, documentation and learning from an existing prototype or proof-of-concept, and demonstrates a clear vision and plan for the next stage of their project.
  3. presents a clear rationale and plan for reaching an audience, either in depth of engagement or scale of reach.
  4. contains relevant and appropriate access, diversity and/ or inclusion considerations in the development and/ or presentation of the work.
  5. budget and timeline are relevant, clear and achievable.
  6. is appropriately resourced, outlining clearly any relevant team members, collaborators, partners, facilities, and/or technology required.
Bespoke training and support
  • Bespoke mentoring designed by Crossover Labs
  • 3 x meetings with an Immersive Arts Producer
  • Facilitated Peer to Peer network
  • Nation-specific events and opportunities
Eligibility
  • you are an individual artist, creative practitioner or creative technologist
    (or)
  • you are applying on behalf of an arts-based organisation, small group or collective (10 people or fewer)
  • are based in the UK
  • are aged 18 or over
  • you have a UK bank account in your own name
  • your application is artist-led and/ or arts-focussed and uses technology to actively involve the audience (our definition of immersive art)
  • you have a project in development/ prototype/ proof-of-concept that has already been tested (including informally) with audiences / users
  • you are applying for the full amount
  • your budget includes payment for your time and others involved in the project and does not include any ineligible costs. 

Key dates

Application deadline 2pm 29/09/2025