Transform Foundation: Facebook Grants

Overview

This grant programme is aimed at small to medium-sized charities and other not for profit organisations with a social mission (including, for example Community Interest Companies). The grant is most suitable for non-profits with an income between £350k and £30m. Organisations outside of this income range may apply, but depending on the nature of the project, they may require a preliminary discussion to determine whether it is appropriate.

Should you apply?

• Your organisation should have a Facebook presence with over 1000 Facebook likes
• They are seeking to provide the funding to organisations where a £5000 grant would provide a strategic step change
• If you are a beginner with Facebook grants, do not worry, you can either receive a managed service or basic training from their partners
• They are seeking to fund organisations who can continue to invest in Facebook Adverts with internal resources after the funding if it proves a strong ROI

Please check their eligibility criteria for the grant and read their FAQs

Working with their partners

They have selected Farewill as their partner for the programme if you are interested in using the Facebook Grant for legacy fundraising. Farewill are specialists in legacy giving, Farewill has helped to run Facebook legacy campaigns for several UK national charities - delivering ROI of up to 50x for their charity clients.

What does the process of working with their Facebook Grant partner, Farewill, look like?

You’ll work with a committed team of designers, developers, and performance marketers to build a Facebook legacy campaign that delivers meaningful ROI. You’ll launch a frictionless digital legacy service for your supporters, bolstered by the latest technology in online will-writing.

STEP 1You’ll attend a workshop with Farewill to understand your current legacy efforts, and challenges specific to your charity. Together you’ll design a detailed Facebook campaign strategy

STEP 2With the help of Farewill’s expert team, you’ll develop content optimised for Facebook, and learn how to build engaged audiences. With their help, you’ll launch your own digital legacy campaign

STEP 3You’ll study the data, and with Farewill’s guidance you’ll iterate your campaign to maximise ROI. You’ll then be equipped with the knowledge and confidence to run future Facebook campaigns