Newry, Mourne and Down District Council: Tourism Partnership Marketing Fund
Overview
Objectives
1. Support the recovery of hospitality and tourism businesses in NMD, as a result of COVID 19.
2. Raise consumer awareness of the NMD district and its high-quality tourism offering throughout NI, ROI and GB markets
5. Increase NMD industry engagement across a wider range of digital marketing activities.
Marketing activities/initiatives must support:
- The district becoming one of the premier tourism destinations on the island of Ireland. This includes the proposition of becoming the ‘Adventure Capital of Ireland’.
- Provide evidence of contribution to the four main themes of the Council’s Tourism Events Programme, i.e. Giant Adventures; Activity Tourism; Music & Cultural Events; Economic Support of Local Businesses.
- Must fit with ERT Tourism strategy, & Visitor experience plans and Tourism Marketing Plan
The Programme is open to organisations/businesses operational in the tourism industry. Any business in the accommodation sector applying to the fund must be certified with Tourism NI.
Support is only available to industry that is located and operational within the NMD district area.
Funding will only be considered if it is part of a wider marketing initiative that would include activities like:
- co-operative and targeted advertising activity
NMD contribution to any project will not exceed £3000 or 75% of total relevant marketing cost (whichever is greater)
NMD will support marketing activity only. NMD will not fund any activity also funded by other agencies including Tourism Ireland and Tourism NI.