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Diageo Foundation

Archived Community and neighbourhood development environment Health promotion Health, wellbeing and sport Healthcare services International issues Medical conditions Natural environment and climate Overseas aid and development Poverty and deprivation Recycling and waste management Rescue and emergency Rural development Social welfare and poverty Sustainable development Sustainable energy Urban development World issues Africa Asia and Middle East Europe and Russia International South and Central America In Kind Medium (up to £60,000) Micro (up to £1,000) Small (up to £10,000)

Overview

Targeting developing countries in Africa, Latin America, Asia and Eastern Europe, as well as awarding grants, the Foundation acts as a catalyst for:

  • Encouraging contributions from Diageo businesses and external sources.
  • Engaging Diageo employees in fundraising, giving and volunteering.
  • Developing partnerships with NGOs and other external bodies.
  • Providing expertise and support for establishing and managing effective projects

To be eligible for funding from the Diageo Foundation, projects must fall within one of the four key focus areas:

  • Skills for Life
  • Water of Life
  • Local Communities or
  • Disaster Relief.

They must also demonstrate the following:

  • addressing a community/social need, in particular excluded and disadvantaged people who, with support, can help themselves to transform their own lives
  • building partnerships with community groups and NGOs
  • helping build the skills-base of individuals or communities
  • maximising grants to make them as effective as possible
  • building the economic prosperity of a community
  • planning a clear exit strategy and appropriate mechanisms to ensure that the benefits derived from the project are sustainable
  • having clear, well-defined objectives in place, including planned outcomes, desired impact, measurement and evaluation
  • enhancing the project, if appropriate, by working in partnerhsip with a local Diageo business

There is normally a three-year limit to any funding commitment. The maximum funding available for any one project is £50,000. Payments are made normally over a maximum period of three years and projects are encouraged to obtain additional funding from external sources as this can lead to sustainability.