Deep River Rock Thirst for Better
Overview
Deep River Rock’s #Thirst for Better campaign provides funding for community groups throughout Ireland.
Each group that registers with Thirst for Better will have the opportunity to set up a dedicated promotional page on the Deep RiverRock website to share stories, pictures, blogs and videos to highlight their local passions, and explain why they need a little extra funding. Groups can raise a minimum of £100 or maximum of £10,000 through consumer donations.
Deep RiverRock, together with the Minister for Communications, Climate Action and Environment Richard Bruton, announced that every bottle within its PET portfolio will be made from 100 percent recycled PET plastic from June 2019. The move sees Deep RiverRock become the first major water brand distributing across the island of Ireland to produce a 100 percent recycled bottle.
Where does the #ThirstForBetter funding come from?
The new #ThirstForBetter bottles include a unique code on the reverse of the label. These unique codes can be entered into the website or Facebook Messenger and redeemed for real money. The money can then be donated to a Community Group of the consumer’s choice. As of January 2019 over 100 groups across Ireland have registered
What will the Fund provide funding for?
The Deep RiverRock Thirst for Better Fund has been designed to support Community Groups in Northern Ireland and the Republic of Ireland who wish to raise funding to support Projects which target at least one of the following key wellness areas:
- emotional,
- physical and/or
- social,
within their local community across the following categories:
- Creative,
- education,
- family,
- fitness,
- health,
- hobbies,
- outdoors
- sports
What projects will the Thirst for Better campaign Fund?
CCHBC and Deep RiverRock expects that all projects funded through the Deep RiverRock Thirst for Better Fund will be:
- Inclusive of all ages, ability, gender, income and cultural backgrounds;
- Accessible, safe, and age and ability appropriate;
- Free or Affordable for Communities who use it;
- focused on outcomes whether short/medium or long term; and
- Community based.
Examples of projects might include, but are not limited to:
- Activities, including outdoors and fitness projects, aimed at enhancing people’s health and wellbeing
- Projects supporting the family, such as intergenerational storytelling, nutrition and cooking classes
- Projects supporting educational awareness of emotional wellbeing or physical wellbeing
- Creative projects, including hobbies, that might support people’s social needs, particularly in areas with limited access to social activities, such as a local knitting club, a storytelling project, or a local drama project
For more details see here